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5 Current Trends in Bread Consumption


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This article addresses current trends in bread consumption. Eating habits have changed significantly in recent years and the bakery industry has not been immune to the changes.

Increased awareness of health and well-being, the use of new technologies, and an interest in artisan baked products are some reasons behind these changes.

Here you will find information on the latest trends in the bakery industry.

1. Healthier Breads

The consumption of bread has gone through different stages of development throughout history. Initially, bead was regarded as an essential staple food and therefore considered vital, before later losing importance due to its carbohydrate and gluten content.

However, currently, consumers are looking for healthier and more nutritious options. Consequently, this has led to a growing trend towards whole grain and artisanal bread.

Bakers have responded to this growing demand with a wide variety of options, including gluten-free bread and organic ingredients.

Additionally, there has been an increase in the popularity of breads with seeds and grains such as rye, buckwheat, and oats.

Consumers are also looking for healthier alternatives to traditional pastry products such as donuts, cakes, and cookies.

Instead of choosing high-fat and refined sugar options, they are looking for baked goods made with natural and less processed ingredients.

In this regard, baked goods made with whole grains, fresh fruits, and natural sweeteners like honey or maple syrup are becoming increasingly popular among those seeking healthier options.

As a result, the consumption of bread and pastries is evolving towards healthier and more varied choices to meet changing market demands.

At gaux, we offer high-performance equipment and production lines, as well as efficient processes to meet your customers' needs in terms of products and quality.

Bread consumers are looking for unique breads and authentic flavours that can only be achieved through traditional and careful processes Share on X

2. Artisanal Production

Artisanal bread production
Photo by Nadya Spetnitskaya on Unsplash

Artisan bread is becoming increasingly popular with bread lovers, so the baker’s talent and expertise in producing unique and high-quality baked goods are becoming crucial factors.

Consumers are seeking unique flavour experiences, which means that artisan bread is becoming more popular again and traditional production methods are increasingly appreciated.

Consumers also want more sustainable alternatives, such as the use of organic or local flours.

Another important aspect is the customization of products. Consumers want to be able to choose from different types of bread, sizes, and flavours to suit their specific needs.

The current trends among bread lovers are centred on artisan production, health, sustainability, and product versatility Share on X

3. Sourdough

The use of Sourdough has become a highly popular technique in bread and pastry making. It is a natural fermentation process that uses yeast and bacteria to create a live and flavourful dough.

This technique has gained followers due to its impact on digestion, as it reduces the amount of gluten in bread, making it easier to digest for people with intolerances or sensitivities.

Furthermore, this type of bread has a unique texture and flavour that bread lovers find irresistible.

In the search for healthier and more natural options, customers are increasingly favouring bakeries that offer baked goods made from fresh ingredients and traditional production methods.

Bakeries need to pay attention to these trends in order to adapt to market demands and offer innovative and high-quality products.

4. Clean Label

Another current trend is the “clean label” labelling. It is increasingly important for consumers to know the ingredients of the food they eat, including bread and bakery products.

This is why many manufacturers are opting for clearer and more transparent labelling, detailing all the ingredients used in product preparation.

This way, consumers can make better decisions about what they are buying and consuming.

Additionally, many people are looking for products with natural ingredients and no preservatives or artificial additives.

In this sense, artisanal bread and pastry have an advantage, as they often use simple and natural ingredients in their preparation.

Overall, the “clean label” labelling is becoming increasingly significant to consumers.

5. Vegan Options

Baking options
Photo by DDP on Unsplash

A steadily growing trend is the interest in vegan alternatives.

Eating vegan baked goods has become a popular alternative for those who want to reduce their consumption of animal products.

Vegan alternatives include baked goods that made without eggs or dairy, using ingredients such as whole wheat or gluten-free flour, seeds, and nuts.

These baked goods are an excellent choice for those seeking a healthier diet.

In addition to the increased interest in vegan alternatives, there are also current trends in the presentation and variation of bakery products.

More and more consumers are looking for more original and creative variations, leading to the introduction of new flavours and ingredients into traditional products.

For example, it is now common to find bread made with ingredients like avocado, beetroot, or pumpkin, which not only makes them visually appealing but also adds a unique flavour.

Furthermore, pastry products are also being reinvented with healthier and more environmentally conscious options.

Bakers have been at the forefront with a wide variety of options, including bread with organic ingredients, seeds, and grains Share on X


Bread and pastry consumption has evolved in recent years towards healthier and more conscious alternatives. Traditional production and the use of sourdough have gained popularity thanks to their authentic flavour and digestive benefits.

Transparent 'clean label' labelling has become very important for consumers who value ingredient disclosure.

Additionally, vegan options have expanded the market for those seeking animal-free alternatives.

In conclusion, bread and pastries are no longer just side dishes, but have become important components of a more conscious and healthier diet.

At gaux, we specialize in the bakery industry, making your business more competitive for lasting success.

If your business is in the bakery industry, contact us. We have extensive technical expertise in baking processes and technology, allowing us to offer personalized solutions characterized by maximum efficiency.

If you want to discover more current trends and tips on bread consumption, continue reading our articles and dare to try new variations!

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